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Appoints Margo Roberts, Ph.D. to its Board of Directors and names Jason

As MAC address randomization gets increasingly more aggressive with each OS release shortening the interval, network operators are investigating methods to replace the broader functionality of the MAC address, which today can be used for everything from authentication to providing personalization and network troubleshooting. This article will explore five critical considerations that hotel groups and hotel network operators need for making and implementing solutions to MAC randomization. So, let’s jump right into it.

1. How important is online guest data privacy for your organization?

Many organizations are struggling with this topic. It is easy to say, “we support user privacy.” It is much harder to make the decision to adopt policies and technologies that embrace the spirit of protecting guest privacy. Everyone likes the concept of guest online privacy, but it is difficult to give up leveraging the data. With each new release, Apple and other OS makers are forcing harder decisions on the entire industry. Are you a company that is embracing the concept of user privacy, or trying to work around the recent changes that have been implemented? Knowing it is important, because it will guide and inform how you respond to MAC address randomization.

2. Where do you want to set that tradeoff between guest privacy and network personalization

Many organizations are struggling with this topic. It is easy to say, “we support user privacy.” It is much harder to make the decision to adopt policies and technologies that embrace the spirit of protecting guest privacy. Everyone likes the concept of guest online privacy, but it is difficult to give up leveraging the data. With each new release, Apple and other OS makers are forcing harder decisions on the entire industry. Are you a company that is embracing the concept of user privacy, or trying to work around the recent changes that have been implemented? Knowing it is important, because it will guide and inform how you respond to MAC address randomization.Many organizations are struggling with this topic. It is easy to say, “we support user privacy.” It is much harder to make the decision to adopt policies and technologies that embrace the spirit of protecting guest privacy. Everyone likes the concept of guest online privacy, but it is difficult to give up leveraging the data. With each new release, Apple and other OS makers are forcing harder decisions on the entire industry. Are you a company that is embracing the concept of user privacy, or trying to work around the recent changes that have been implemented? Knowing it is important, because it will guide and inform how you respond to MAC address randomization.

Many organizations are struggling with this topic. It is easy to say, “we support user privacy.” It is much harder to make the decision to adopt policies and technologies that embrace the spirit of protecting guest privacy. Everyone likes the concept of guest online privacy, but it is difficult to give up leveraging the data. With each new release, Apple and other OS makers are forcing harder decisions on the entire industry. Are you a company that is embracing the concept of user privacy, or trying to work around the recent changes that have been implemented? Knowing it is important, because it will guide and inform how you respond to MAC address randomization.Many organizations are struggling with this topic. It is easy to say, “we support user privacy.” It is much harder to make the decision to adopt policies and technologies that embrace the spirit of protecting guest privacy. Everyone likes the concept of guest online privacy, but it is difficult to give up leveraging the data. With each new release, Apple and other OS makers are forcing harder decisions on the entire industry. Are you a company that is embracing the concept of user privacy, or trying to work around the recent changes that have been implemented? Knowing it is important, because it will guide and inform how you respond to MAC address randomization.embracing the concept of user privacy, or trying to work around the recent changes that have been implemented? Knowing it is important, because it will guide and inform how you respond to MAC address randomization.important, because it will guide and inform how you respond to MAC address randomization.

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