As MAC randomization eliminates the industry’s de facto device identity means, a new era for device identity is starting. LEVL offers Internet Service Providers (ISPs) with reliable and accurate way of identifying every individual device on their network, without accessing any subscriber personally identifiable information (PII) or compromising the subscriber’s privacy. LEVL’s platform is 100% zero-touch and does not require anything from the subscriber. In fact, LEVL does not require the subscriber install anything on their devices or take any action at all. Thus we have a simplified user-experience and deployment while allowing the service providers to offer personalized services and optimal network performance. Additionally, MAC randomization and other changes made for user privacy are making it harder to establish the manufacturer, model and OS of a device. The LEVL-IQ platform has a new device context engine that enables highly accurate and near real-time device typing.